High quality soft drinks are a growing category. With an increasing amount of people seeking non-alcoholic and healthier options, whilst still maintain the sense of occasion that “going out for a drink” instils, Luscombe Drinks are providing sophisticated, flavour-led alternatives.
The range currently comprises 26 soft drinks, including juices, tonic waters and cider.
Situated in Devon, Luscombe Drinks was established in 1975 by Julian David. At the time, the trend was to convert old buildings into holiday homes, but cider has been made on Luscombe Farm since the Doomsday Book. Julian was keen to continue this tradition and created Luscombe Drinks with the aim of using only the highest quality, organic fruit. Apple juice and cider were the first products launched.
Of course, not all the delicious fruits used in Luscombe products grow in Devon. The ethos of using organic, quality fruit means that the Luscombe team source produce from all over the world, only purchasing fruit which is grown in its natural season, in its ideal climate and environment.
Amazingly, considering the scale of production, every batch of soft drink is still made on their own estate. As the company expanded, they moved down the road from the original farm, but still use the fruit from its historical orchards. Bespoke techniques gently extract the fruit juices with a focus on minimal intervention and using as few processes as possible. No artificial additives are used in the production of Luscombe Drinks.
Gabriel David took over the running of Luscombe Drinks from his father in 1997. He has continued to build the brand and is a hands-on owner, managing and scheduling the deliveries of produce from around the globe – a tricky task when harvest dates are flexible and weather-reliant.
Environment and Sustainability
In January 2017, Luscombe Drinks planted 1,600 elder trees as part of The Agroforestry Project, an initiative established by The Dartington Hall Trust. Five local ecologically-minded businesses were approached with the aim to pioneer a project which sees the simultaneous cultivation of crops and trees. This is such a fantastic idea, made even better by the fact each business will be responsible for harvesting and selling their own crop. Alongside Luscombe’s elder trees, 600 apple trees and 150 Sichuan pepper trees were planted.
It makes perfect sense for a company like Luscombe Drinks to be involved with a project such as this. Not only is it the right thing to do from an environmental perspective, it also elevates my opinion of the Luscombe brand. Incredible tasting drinks and an ethical approach. Hopefully other businesses will learn about these initiatives and apply them across their own industries.
With an impressively wide range of products available, there’s definitely a Luscombe Drink for everyone. My personal favourites are: Damascene Rose Bubbly, Sicilian Lemonade and Lime Crush.