Hobgoblin IPA Launch
Wychwood Brewery is located in the market town of Witney in Oxfordshire. In 1841, John Williams Clinch opened the doors to Clinch’s Brewery and a hugely successful enterprise took shape. For over 120 years, the brewery remained under family ownership and became a treasured local landmark. The brewery’s era ended in 1961 when they were bought by Courage.
All was not lost – in 1983, brewer Paddy Glenny purchased the brewery site, naming it Eagle Brewery. 1990 saw the brewery change its name to the Wychwood Brewery we all know and love. It is named after the ancient medieval Wychwood Forest which borders Witney.
As was the case for most breweries at the time, the beer was sold only in cask. In 1996, Wychwood Brewery sold their first bottles of beer and became the first brewery to use a distinctive image on the label rather than simply writing their name. Hobgoblin is Wychwood Brewery’s flagship brew and the third best-selling bottled ale in the UK.
Hobgoblins are larger versions of their cousins, goblins. The best time to see them is between twilight and midnight when the moon is full…
I was delighted to be invited to an evening celebrating the launch of Hobgoblin IPA at Jovoy perfumery. An event involving Wychwood Brewery always promises wonderment, fascination and a little eccentricity.
At 5.3% Hobgoblin IPA is brewed with seven varieties of hops: English Fuggles and Golding hops are blended with Slovenian Styrian and American Mosaic, Chinook, Centennial and Citra.
Hop maestro and brewer, Simon Yates, teamed up with perfume expert, Lizzie Ostrom, (a.k.a. Odette Toilette) to host a fantastic evening delving into the world of hops.
There were seven booths, representing the seven hops used in Hobgoblin IPA. Each booth had a sample of the individual hop distilled into an oil and a corresponding perfume which Lizzie had chosen to reflect the hops' flavours. We smelt our way along, making notes as to the differences between each hop variety.
I absolutely loved the level of detail we were given about each hop - Simon and Lizzie spoke about their distinct chemical components and how these create the flavours we perceive and how in turn, they can be used in perfume.
Tasting Note - Hobgoblin IPA
Aromas: Rich, earthy, malty and yeasty with a cereal undertone.
Palate: Clean, mid-weight and gently chewy. Good length.
I did have a cold at the time so my sense of smell and taste weren't quite 100%, but even so I was really impressed with the entire event and found the Hobgoblin IPA delicious. A huge thank you to R and R Teamwork for inviting me!